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Graduate Certificate in Arts Entrepreneurship, In Person (Z166)

The graduate certificate is offered through the College of Arts and Humanities as part of the part of Arts for All—an initiative which partners the arts with the sciences, technology and other disciplines to develop new and reimagined curricular and experiential offerings that nurture different ways of thinking to spark dialogue, understanding, problem solving and action. 

Mentoring and advising are an essential part of the program. Students meet with faculty and the academic program director to ensure that educational goals and career learning and development goals are met. 


The Graduate Certificate in Arts Entrepreneurship, In Person (Z166) has a 14-credit, 5-course curriculum that provides specialized training for students of the arts to gain knowledge and skills necessary to become art entrepreneurs in both the for-profit and non-profit sectors. 

  • Participants gain knowledge and skills in marketing management, accounting, artistic planning, arts policy, law, data literacy, grant writing and non-profit fundraising. 
  • Serves students currently enrolled in graduate programs in the Arts (Art History, Studio Art, Music, Theater and Dance).
  • Courses designed by the College of Arts and Humanities, the Robert H. Smith School of Business, the School of Public Policy, and the iSchool.
  • Can be completed in two years of continuous enrollment. See Designation of Full-time/Part-time Status.


Below is a listing of all program courses. For a detailed course description that includes pre-requisites or co-requisites, see The Graduate School Catalog, Course Listing as follows:

Type Course Number Course Title
Required ARHU640 Survey of Arts Entrepreneurship
Required INST625 Data Awareness and Literacy for Arts and Entertainment Management
Required BMGT602 Introduction to Financial Accounting
Required BMGT612 Marketing Management
Required ARHU641 Arts Entrepreneurship Seminar
Required ARHU648 Arts Entrepreneurship Internship
Elective ARHU441 Artistic Planning
Elective ARHU442 Cultural and International Arts Policy
Elective ARHU443 Art and Law
Elective ARHU642 Grant Writing for the Arts
Elective PLCY689 Nonprofit Fundraising

Registration Overview

  • See the sample plan of study, below. Students should use this as a guide to develop a plan with the academic program director.
  • Actual course offerings are determined by the program and may vary semester to semester. Students should note if a course has a pre-requisite or co-requisite. 
  • Specific class meeting information (days and time) is posted on UMD’s interactive web service services, Testudo. Once on that site, select “Schedule of Classes,” then the term/year. Courses are listed by academic unit.
  • The program uses specific section codes for registration, which are listed on the sample plan of study. 

Sample Plan

Semester Year Category Course Number Section Code Credits
Fall 1 Required ARHU640 PCO* 3
Spring 1 Required INST625 PCO* 3
Spring 1 Required ARHU648 PCO* 1
Fall 2 Required BMGT612 or BMGT602 PCO* 2
Fall 2 Required ARHU648 PCO* 1
Spring 2 Elective Elective PCO* 3
Spring 2 Required ARHU648 PCO* 1

In-Person Learning 

  • Uses the semester academic calendar with classes held in the fall and spring semester (16 weeks each).
  • Classes meet in UMD College Park campus classrooms, offering a focused, distraction-free learning environment. 
  • Classes are held weekday evenings (e.g., after 5:00 p.m.) to accommodate the working professional’s schedule.
  • Instruction provided by University of Maryland faculty and professionals in the field.
  • Instructors present dynamic and interactive seminar-style instruction. 
  • Students enrolled in a program that features in-person instruction are required to submit the University’s Immunization Record Form prior to the first day of their first semester/term. See Health Requirements

Upon successful completion, graduates will have mastered the following competencies:

  • Demonstrate knowledge of the organizational and institutional context of the arts in both the for-profit and not-for profit sectors in the United States and Abroad.
  • Apply the basic principles of marketing and financial management to arts entrepreneurship in both the for-profit and not-for profit organizational contexts.
  • Demonstrate knowledge of the basics of artistic planning in arts organizations functioning in the United States and abroad.
  • Demonstrate knowledge of the role that new media and data management play in arts entrepreneurship and arts leadership.
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